TOYOTA
We collaborated with Toyota on a digital campaign to promote the newest Camry in their "My Big Little Town Campaign" specifically for the Asian American market.
Services
Targeted Marketing
Digital Content Creation
Client
Toyota
Year
2015
TOYOTA
CAMRY
The "My Big Little Town" campaign leveraged various digital platforms and social media channels to amplify its reach and engagement among Asian American consumers. Toyota collaborated with influential Asian American content creators and community leaders to co-create and distribute tailored content that spoke directly to the target audience.
By fostering authentic partnerships and encouraging user-generated content, the campaign fostered a sense of belonging and community among Asian American consumers, driving positive word-of-mouth and brand advocacy. Ultimately, the campaign successfully positioned the 2016 Camry as a vehicle of choice within the Asian American market segment, contributing to increased brand awareness, consideration, and ultimately, sales.
The Campaign
The "My Big Little Town" campaign by Toyota aimed to promote the 2016 Camry model specifically targeting Asian Americans. The campaign adopted a localized approach, highlighting the unique cultural aspects and diversity within Asian American communities across the United States. Through a series of engaging storytelling initiatives, Toyota showcased how the Camry seamlessly integrated into the everyday lives of Asian American families, resonating with their values and lifestyles. By featuring relatable narratives and experiences, such as family gatherings, cultural celebrations, and community events, the campaign effectively established an emotional connection with the target audience, positioning the Camry as a vehicle that not only met their practical needs but also reflected their cultural identity and heritage.
