DISNEY
We worked on an influencer campaign to promote the live action version of Beauty & the Beast.
Services
Influencer Campaign
Client
Disney
Year
2017
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This is the space to introduce the Project section. Take this opportunity to give visitors a brief overview of the types of projects they'll find featured in the showcase below. Consider adding an image or video to spark their interest.
We were part of an influencer campaign where a musician covered the theme song to promote the movie.
The Campaign
The influencer campaigns promoting the Beauty and the Beast live-action movie in 2017 were highly successful due to their strategic collaboration with influencers who had substantial reach and engagement within their respective audiences. By leveraging the authentic voices and creative content of influencers across various social media platforms, the campaign effectively generated buzz and excitement surrounding the movie's release. Influencers shared their personal experiences and anticipation for the film, creating a sense of anticipation and driving audience interest. Additionally, the use of visually appealing and immersive content, such as behind-the-scenes footage and exclusive sneak peeks, further captivated audiences and heightened anticipation. Overall, the influencer campaigns played a crucial role in broadening the movie's appeal, driving ticket sales, and ultimately contributing to its commercial success.
