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986 PHARMACY

We created and successfully executed an all-encompassing marketing strategy plan for this 30+ location pharmacy chain.

Services

Digital Marketing /

Events / Brick & Mortar Launches

Client

986 PHARMACY

Year

2023

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We took the helm of 986 Pharmacy’s ambitious rebranding endeavor, weaving a tapestry of refreshed identity and invigorated purpose that resonates with modern customers and the pharmacy’s legacy alike. Our agency delved into the very DNA of 986 Pharmacy to sculpt a brand image that speaks of reliability, innovation, and community health empowerment. Through collaborative workshops and in-depth market analysis, we curated a new brand story, a dynamic visual language, and an empathetic voice that aligns with the ethos of 986 Pharmacy's diverse customer-centric approach. The rebrand not only reinvigorated the pharmacy's image but also became a beacon of transformation for the entire team.

Our collaboration with 986 Pharmacy extended into the realm of event management, where we triumphantly conceptualized and executed a landmark event celebrating their 9th year in business that drew over 400 attendees, spotlighting the pharmacy's commitment to health and community service.

This flagship event, a confluence of healthcare professionals, industry experts, and 986 team members, served as the crown jewel of the rebranding effort, illuminating the pharmacy's new vision and direction. In addition, we orchestrated a series of grand opening events for various new 986 Pharmacy locations. Each event was a carefully choreographed celebration, designed to generate buzz and build connections in local communities, reinforcing the pharmacy's grassroots in the localities it serves. These events were a resounding success, playing a vital role in the pharmacy's increased visibility and bolstering its reputation as a community health hub.

Complementing these grand-scale endeavors, our strategic digital marketing campaigns, although modest in scope, packed a powerful punch. With precision-targeted messaging and digital engagement, we were able to fuel a remarkable threefold growth for 986 Pharmacy, expanding their reach and driving a substantial increase in customer loyalty, staff retention, and recruitment.

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